Your practice could get blogged

Word-of-mouth and recommendations are the best ways to get new patients. And patients are seeking those person-to-person reports, but not always from folks they know. Public websites that report on doctors are getting more and more traffic.

And patients don’t only comment on the physician. Everything that happens in your office is fair game for comment, from your selection of magazines to the interaction of your staff. And while consumers may look primarily for qualities like trust and compassion, those may not always be the best factors for rating a doctor.

…while the touchy-feely part of the patient-doctor relationship is definitely important, choosing a doctor solely on superficial qualities can be a “disaster,” says Dr. Robert Wachter, author of Internal Bleeding, a book about medical mistakes in America.

Choosing a Doctor in the Digital Age [Via NPR]

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From Medical Economics magazine, more on patient relations ...

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